It’s been a crazy year and as we’re going into Q4, ecommerce merchants aren’t sure what to expect. There are many guides out there on Black Friday / Cyber Monday planning and this one doesn’t…

Since the start of the global COVID-19 pandemic we’ve seen major shifts in marketing budgets. While some companies are doing very well, even better than ever, there are unfortunately others that are in trouble. Google…

So, how much do Google Ads cost these days? Honestly, it’s one of the questions my clients ask me the most. I love to discuss with ecommerce businesses who are just discovering the world of…

Time and time again, I’ve had clients come to me desperately trying to figure out why on earth their Facebook ads aren’t raking in any sales, no matter how generous their ad budgets are. When…

Amazon’s dominance in eCommerce is undeniable. Don’t believe us? As of now, 44% of all product searches start with Amazon. They also own almost half of all U.S. online retail sales – 43% to be…

How can I get more customers? We get this question all the time, even though acquiring a new customer can cost many times more than retaining one that you already have. Nowadays, businesses are so…

The ecommerce industry has come a long way in a relatively short period of time — we forget so easily that the kind of expedient delivery we take for granted today hasn’t even been around…

Where do you start when shopping for something online? For years, it’s been a close fight of Google versus Amazon, with the latter staying one step ahead in consumer preference. But that’s all about to…

Take a minute to think about where you are in your eCommerce journey. Maybe you’ve just set up your shop and are ready to hit the high seas. Or maybe this isn’t your first go…

Amazon is a huge player on the search market, with millions of people using the platform as their starting place for finding products. Studies have shown that more than half of U.S. shoppers start their…