Competing with Amazon in 2019 is tough, but not impossible. Here’s how you can do it

Bogdan Chertes
eCommerce Marketing
how to compete with amazon

Amazon’s dominance in eCommerce is undeniable. Don’t believe us? As of now, 44% of all product searches start with Amazon. They also own almost half of all U.S. online retail sales – 43% to be…

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5-Step Framework to Customer Acquisition and Retention Through Paid Digital Marketing Strategies, Tactics and Examples for eCommerces

Bogdan Chertes
eCommerce Marketing

How can I get more customers? We get this question all the time, even though acquiring a new customer can cost many times more than retaining one that you already have. Nowadays, businesses are so…

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What Will Ecommerce Look Like 5 Years From Now?

Bogdan Chertes
eCommerce Marketing

The ecommerce industry has come a long way in a relatively short period of time — we forget so easily that the kind of expedient delivery we take for granted today hasn’t even been around…

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Google Shopping Actions – the New Marketplace competing with Amazon

Bogdan Chertes
Google Shopping Campaigns

Where do you start when shopping for something online? For years, it’s been a close fight of Google versus Amazon, with the latter staying one step ahead in consumer preference. But that’s all about to…

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How to: Digital Advertising Growth Strategies for a Small Business Ecommerce Store

Bogdan Chertes
eCommerce Marketing
digital advertising strategies for small ecommerce stores

Take a minute to think about where you are in your eCommerce journey. Maybe you’ve just set up your shop and are ready to hit the high seas. Or maybe this isn’t your first go…

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Amazon Sponsored Product Ads VS Google Shopping Campaigns

Bogdan Chertes
Google Shopping Campaigns
google shopping vs amazon ads

Amazon is a huge player on the search market, with millions of people using the platform as their starting place for finding products. Studies have shown that more than half of U.S. shoppers start their…

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Google Shopping Campaigns VS Google Adwords

Bogdan Chertes
Google Shopping Campaigns
google shopping vs google adwords

Both Google Shopping campaigns as well as Google Adwords campaigns can be an excellent way of drawing traffic and generating conversions on your ecommerce website. Since I’m often asked about similarities and differences between the…

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Google Shopping VS Facebook Ads & Instagram Ads

Bogdan Chertes
Google Shopping Campaigns
google shopping vs facebook & instagram ads

As paid campaigns go, you might be more familiar with Facebook Ads and perhaps even using them in your ecommerce marketing strategy.  It’s truly a battle of the titans with over 5 million businesses currently using…

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Changes announced at Google Marketing Live Keynote 2018

Bogdan Chertes
PPC Search Engine Marketing

Earlier this week Google pulled back the curtain on some new things they were working on. They came out with lots of changes and I wanted to share some of the ones we found most…

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How do Google Shopping Campaigns compare to Adwords, Facebook & Amazon? Where Should You Advertise?

Bogdan Chertes
Google Shopping Campaigns
How google shopping compares to adwords, facebook and amazon

Remember when Google used to be the only go-to resource to finding products or services online? Ah, the simpler days of the 2000s. Nowadays, it’s a great divide between power players, each of them leaders…

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