The no fluff guide to Q4 promotions for ecommerce merchants – 2020 edition

It’s been a crazy year and as we’re going into Q4, ecommerce merchants aren’t sure what to expect. There are many guides out there on Black Friday / Cyber Monday planning and this one doesn’t…
COVID-19 Google and Facebook marketing stimulus programs

Since the start of the global COVID-19 pandemic we’ve seen major shifts in marketing budgets. While some companies are doing very well, even better than ever, there are unfortunately others that are in trouble. Google…
How Much Do Google Ads Cost Today? Google Advertising Fees, Campaign Pricing, PPC Agency Costs Revealed for Ecommerce

So, how much do Google Ads cost these days? Honestly, it’s one of the questions my clients ask me the most. I love to discuss with ecommerce businesses who are just discovering the world of…
Facebook Pixel Guide for Ecommerce: Conversion Tracking on Facebook Ads Made Easy

Time and time again, I’ve had clients come to me desperately trying to figure out why on earth their Facebook ads aren’t raking in any sales, no matter how generous their ad budgets are. When…
Competing with Amazon in 2019 is tough, but not impossible. Here’s how you can do it

Amazon’s dominance in eCommerce is undeniable. Don’t believe us? As of now, 44% of all product searches start with Amazon. They also own almost half of all U.S. online retail sales – 43% to be…
5-Step Framework to Customer Acquisition and Retention Through Paid Digital Marketing Strategies, Tactics and Examples for eCommerces

How can I get more customers? We get this question all the time, even though acquiring a new customer can cost many times more than retaining one that you already have. Nowadays, businesses are so…
What Will Ecommerce Look Like 5 Years From Now?

The ecommerce industry has come a long way in a relatively short period of time — we forget so easily that the kind of expedient delivery we take for granted today hasn’t even been around…
Google Shopping Actions – the New Marketplace competing with Amazon

Where do you start when shopping for something online? For years, it’s been a close fight of Google versus Amazon, with the latter staying one step ahead in consumer preference. But that’s all about to…
How to: Digital Advertising Growth Strategies for a Small Business Ecommerce Store

Take a minute to think about where you are in your eCommerce journey. Maybe you’ve just set up your shop and are ready to hit the high seas. Or maybe this isn’t your first go…
Amazon Sponsored Product Ads VS Google Shopping Campaigns

Amazon is a huge player on the search market, with millions of people using the platform as their starting place for finding products. Studies have shown that more than half of U.S. shoppers start their…