Both Google Shopping campaigns as well as Google Adwords campaigns can be an excellent way of drawing traffic and generating conversions on your ecommerce website. Since I’m often asked about similarities and differences between the…

As paid campaigns go, you might be more familiar with Facebook Ads and perhaps even using them in your ecommerce marketing strategy.  It’s truly a battle of the titans with over 5 million businesses currently using…

Earlier this week Google pulled back the curtain on some new things they were working on. They came out with lots of changes and I wanted to share some of the ones we found most…

Remember when Google used to be the only go-to resource to finding products or services online? Ah, the simpler days of the 2000s. Nowadays, it’s a great divide between power players, each of them leaders…

The word is out: Google AdWords is by far the largest PPC network out there. After all, people are on Google all the time so there’s no wonder it’s the no. 1 advertising channel for…

Don’t shrug off PPC just yet – How to make PPC profitable (finally) Bogdan Chertes Contents“PPC will never work for my ecommerce business”1) Ecommerce owners are afraid to scale campaigns.2) Ecommerce owners won’t dedicate enough…

Take a look at the ever evolving paid search landscape nowadays. It feels as though Google is constantly making changes and advertising your business is only getting more complex by the day. So how do…

Even an un-optimized campaign can still make you money. But no online business should settle their budget for anything less than the best – You know you have to spend money to make money, you just want to…

Can Bing Ads outperform Google Adwords in PPC results? You might be surprised.

Are these small mistakes keeping customers from buying? Here’s what you need to know…