The client already had an established offline business, but they wanted to expand their online sales nationwide.

Prior to working with Adfix, they had already implemented several PPC campaigns on their own, as part of their overall marketing strategy. Unfortunately, those campaigns weren’t achieving their sales targets and the team wasn’t confident that they were making the most of their Adwords efforts.

In two years, Adfix helped the client to quadruple their revenue from PPC campaigns, while increasing conversions by 127%.

“When we initially embarked on this journey with Adfix nearly two years ago, my vision was basic: match our online sales to our offline success” reflects company's president. 

“I can honestly say that the Adfix team has gone above and beyond, exceeding my expectations and helping us continue to dream big and crush our goals year after year.” 

The company already had an established offline business, but they wanted to expand their online sales nationwide.

Prior to working with Adfix, they had already implemented several PPC campaigns on their own, as part of their overall marketing strategy. Unfortunately, those campaigns weren’t achieving their sales targets and the team wasn’t confident that they were making the most of their Adwords efforts. 

“We recognized that in order to continue to be successful in today’s day and age, we needed to establish a more dominant web presence for the client's brand,” comments company president. “We were doing everything we knew how to do to achieve that goal, but the results were pretty disappointing. It was clear we needed help.”

After much consideration, they decided to go with Adfix. The company's president particularly liked how Adfix offered the flexibility of month to month contracts, which meant they wouldn’t be locked into something long term if they weren’t happy with the results. This was something few of the other agencies offered. He also appreciated the personalized service he received.

Upon deeper analysis, the Adfix team discovered that there were some major issues hindering the client's ability to make an impact online. First, the targeting by location, device and network were weak.

Second, there had been issues with their tracking codes which had made it difficult to determine what was working and what was not. 

Additionally, Adfix set several remarketing campaigns to close up the loop on visitors who’d landed on the website but hadn’t made a purchase.

The Adfix team laid out a comprehensive strategy to adjust various campaign segments based on performance. Specifically, they created bid adjustments for each device, geographic region and hour of the day. This was accomplished through Adfix’s in-house software, which automatically adjusts bids based on performance data to meet return-on-ad-spend (ROAS) goals.