Creative specs for native Google and Facebook Ads

Here are the specs to keep in mind when creating ads for Google and Facebook. While there are several display ad sizes, we recommend using responsive ads or native ads as they will fit best with the placement they show up in and they are universally accepted.

Google Remarketing Ads

Images in square and landscape formats
• Your landscape image should have a ratio of 1.91:1 and be greater than 600 x 314. The file size limit is 5MB.
• Your square (1:1) image should be greater than 300 x 300. The file size limit is 5MB.

LOGO in both square and landscape formats
• Square (1:1) logo size is 1200 x 1200.
• Landscape (4:1) logo size is 1200 x 300 (min required 512 x 128)
For all your logos, a transparent background is best, but only if the logo is centered. The file size limit is 5MB.

Other best practices
Keep text to a minimum. Text may cover no more than 20% of the image.
Note: To fit in some ad spaces, your image may be cropped horizontally, up to 5% on each side.

Google Gmail Ads

Marketing Image
Landscape (1.91:1): 1200×628 (min required: 600×314)
Square: 1200×1200 (min required: 300×300)

Logo: 1200×1200 (min required: 144×144)

FB & IG Prospecting Ads

IMAGE SPECIFICATIONS (single image ad)

  • Recommended image size: 1080 × 1080 pixels (preferred) or 1200 × 628 pixels
  • Recommended image ratio: 1:1 (preferred) or 1.91:1
  • To maximize ad delivery, use an image that contains minimal overlaid text. Validate with the Text Overlay tool.

FB & IG Dynamic Retargeting Ads

IMAGE SPECIFICATIONS for cover image

  • Recommended image size: 1080 × 1080 pixels
  • Recommended image ratio: 1:1
  • Image maximum file size: 30MB
  • Aspect Ratio Tolerance : 3%
  • To maximize ad delivery, use an image that contains minimal overlaid text. Validate with the Text Overlay tool.

Overly simplified specs

To simplify things a little bit, there are two sizes that are universally accepted in all channels:

  • Landscape: 1200 x 628
  • Square: 1200 x 1200

Don’t forget about the logo, also in landscape and square format:

  • Landscape Logo: 1200 x 300
  • Square Logo: 1200 x 1200