Here are the specs to keep in mind when creating ads for Google and Facebook. While there are several display ad sizes, we recommend using responsive ads or native ads as they will fit best with the placement they show up in and they are universally accepted.
Google Remarketing Ads
Images in square and landscape formats
• Your landscape image should have a ratio of 1.91:1 and be greater than 600 x 314. The file size limit is 5MB.
• Your square (1:1) image should be greater than 300 x 300. The file size limit is 5MB.
LOGO in both square and landscape formats
• Square (1:1) logo size is 1200 x 1200.
• Landscape (4:1) logo size is 1200 x 300 (min required 512 x 128)
For all your logos, a transparent background is best, but only if the logo is centered. The file size limit is 5MB.
Other best practices
Keep text to a minimum. Text may cover no more than 20% of the image.
Note: To fit in some ad spaces, your image may be cropped horizontally, up to 5% on each side.
Google Gmail Ads
Marketing Image
Landscape (1.91:1): 1200×628 (min required: 600×314)
Square: 1200×1200 (min required: 300×300)
Logo: 1200×1200 (min required: 144×144)
FB & IG Prospecting Ads
IMAGE SPECIFICATIONS (single image ad)
- Recommended image size: 1080 × 1080 pixels (preferred) or 1200 × 628 pixels
- Recommended image ratio: 1:1 (preferred) or 1.91:1
- To maximize ad delivery, use an image that contains minimal overlaid text. Validate with the Text Overlay tool.
FB & IG Dynamic Retargeting Ads
IMAGE SPECIFICATIONS for cover image
- Recommended image size: 1080 × 1080 pixels
- Recommended image ratio: 1:1
- Image maximum file size: 30MB
- Aspect Ratio Tolerance : 3%
- To maximize ad delivery, use an image that contains minimal overlaid text. Validate with the Text Overlay tool.
Overly simplified specs
To simplify things a little bit, there are two sizes that are universally accepted in all channels:
- Landscape: 1200 x 628
- Square: 1200 x 1200
Don’t forget about the logo, also in landscape and square format:
- Landscape Logo: 1200 x 300
- Square Logo: 1200 x 1200
