We work on a monthly management fee for each channel. A channel is an advertising platform we manage ads on.
Each monthly channel fee has a fixed component (flat fee) and a variable component (percentage of ad spend).
Google Ads Management
Ongoing activities:
- Google campaign management and optimizations *
- Basic data feed management:
- Merchant center monitoring (disapprovals, feed issues)
- Correcting product disapprovals/ feed issues
- Merchant Promotions (1 promotion / month)
- Weekly email stats:
- An email report delivered weekly with high level account stats (Spend, Revenue, Conversions, ROAS)
- Monthly report:
- A standard monthly report on the high level account stats for the previous month, channel performance, plus comparison charts
- Performance Review call:
- Reviewing the account and campaign stats, communicating insights, plan of action for the next period
* Google campaign management and optimizations includes:
- Shopping campaigns:
- Search term optimization (negative keywords)
- Product group bidding
- Device bidding
- Detailed geographic bidding (state level)
- Audience bidding (RLSA)
- Search campaigns:
- Search term optimization (negative keywords, plus keyword harvesting)
- Text ads creation and optimization
- Keyword bid management
- Device bidding
- Detailed geographic bidding (state level)
- Audience bidding (RLSA)
- Dynamic Retargeting campaigns:
- Placement and/or audience optimization (negative placements)
- Ad template creation and optimization
- Device bidding
- Detailed geographic bidding (state level)
Facebook & Instagram Ads management
Ongoing activities:
- Monitoring and analyzing campaign performance.
- Audience testing
- Bid and budget management
- A/B testing ad elements in order to improve results.
- Basic data feed management:
- Facebook Catalog monitoring (disapprovals, feed issues)
- Correcting product disapprovals/ feed issues
- Weekly email stats:
- An email report delivered weekly with high level account stats (Spend, Revenue, Conversions, ROAS)
- Monthly report:
- A standard monthly report on the high level account stats for the previous month, channel performance, plus comparison charts
- Performance Review call:
- Reviewing the account and campaign stats, communicating insights, plan of action for the next period
Amazon Ads Management
Ongoing activities:
- Bid management: continuously optimize the bids of each keyword or product group as well as managing bid modifiers for devices, locations, audiences and ad schedules.
- Targeting optimization: continuously refine campaign targeting by adding negative keywords, excluding placement or audience segments.
- Weekly email stats:
- An email report delivered weekly with high level account stats (Spend, Revenue, Conversions, ROAS)
- Monthly report:
- A standard monthly report on the high level account stats for the previous month, channel performance, plus comparison charts
- Performance Review call:
- Reviewing the account and campaign stats, communicating insights, plan of action for the next period
Microsoft (Bing) Ads Management
Ongoing activities:
- Bing campaign management and optimizations *
- Basic data feed management:
- Merchant center monitoring (disapprovals, feed issues)
- Correcting product disapprovals/ feed issues
- Merchant Promotions (1 promotion / month)
- Weekly email stats:
- An email report delivered weekly with high level account stats (Spend, Revenue, Conversions, ROAS)
- Monthly report:
- A standard monthly report on the high level account stats for the previous month, channel performance, plus comparison charts
- Performance Review call:
- Reviewing the account and campaign stats, communicating insights, plan of action for the next period
* Bing campaign management and optimizations includes:
- Shopping campaigns:
- Search term optimization (negative keywords)
- Product group bidding
- Device bidding
- Detailed geographic bidding (state level)
- Audience bidding (RLSA)
- Search campaigns:
- Search term optimization (negative keywords, plus keyword harvesting)
- Text ads creation and optimization
- Keyword bid management
- Device bidding
- Detailed geographic bidding (state level)
- Audience bidding (RLSA)
Cancellation
Cancellation can be done by emailing support@adfixonline.com according to your agreement.