Terms of service

We work on a monthly management fee for each channel. A channel is an advertising platform we manage ads on.

Each monthly channel fee has a fixed component (flat fee) and a variable component (percentage of ad spend).

Google Ads Management

Ongoing activities:

Google campaign management and optimizations *
Basic data feed management:
- Merchant center monitoring (disapprovals, feed issues)
- Correcting product disapprovals/ feed issues
- Merchant Promotions (1 promotion / month)
Weekly email stats:
- An email report delivered weekly with high level account stats (Spend, Revenue, Conversions, ROAS)
Monthly report:
- A standard monthly report on the high level account stats for the previous month, channel performance, plus comparison charts
Performance Review call:
- Reviewing the account and campaign stats, communicating insights, plan of action for the next period

* Google campaign management and optimizations includes:

Shopping campaigns:
- Search term optimization (negative keywords)
- Product group bidding
- Device bidding
- Detailed geographic bidding (state level)
- Audience bidding (RLSA)
Search campaigns:
- Search term optimization (negative keywords, plus keyword harvesting)
- Text ads creation and optimization
- Keyword bid management
- Device bidding
- Detailed geographic bidding (state level)
- Audience bidding (RLSA)
Dynamic Retargeting campaigns:
- Placement and/or audience optimization (negative placements)
- Ad template creation and optimization
- Device bidding
- Detailed geographic bidding (state level)

Ongoing activities:

Monitoring and analyzing campaign performance.
Audience testing
Bid and budget management
A/B testing ad elements in order to improve results.
Basic data feed management:
- Facebook Catalog monitoring (disapprovals, feed issues)
- Correcting product disapprovals/ feed issues
Weekly email stats:
- An email report delivered weekly with high level account stats (Spend, Revenue, Conversions, ROAS)
Monthly report:
- A standard monthly report on the high level account stats for the previous month, channel performance, plus comparison charts
Performance Review call:
- Reviewing the account and campaign stats, communicating insights, plan of action for the next period

Ongoing activities:

Bid management: continuously optimize the bids of each keyword or product group as well as managing bid modifiers for devices, locations, audiences and ad schedules.
Targeting optimization: continuously refine campaign targeting by adding negative keywords, excluding placement or audience segments.
Weekly email stats:
- An email report delivered weekly with high level account stats (Spend, Revenue, Conversions, ROAS)
Monthly report:
- A standard monthly report on the high level account stats for the previous month, channel performance, plus comparison charts
Performance Review call:
- Reviewing the account and campaign stats, communicating insights, plan of action for the next period

Ongoing activities:

Bing campaign management and optimizations *
Basic data feed management:
- Merchant center monitoring (disapprovals, feed issues)
- Correcting product disapprovals/ feed issues
- Merchant Promotions (1 promotion / month)
Weekly email stats:
- An email report delivered weekly with high level account stats (Spend, Revenue, Conversions, ROAS)
Monthly report:
- A standard monthly report on the high level account stats for the previous month, channel performance, plus comparison charts
Performance Review call:
- Reviewing the account and campaign stats, communicating insights, plan of action for the next period

* Bing campaign management and optimizations includes:

Cancellation can be done by emailing support@adfixonline.com according to your agreement.